Preparation
The Journey from Confusion to Clarity
Phase 1
Discover Your Brand & Develop Your Marketing Strategy
Imagine making a movie without a script & just with random ideas in your head, it’s a recipe for disaster. It’s the same case with Brand Building & Marketing. It’s absolutely essential to invest your time, effort & money in the right direction to get a positive outcome.
The following are the key elements of building a strong brand & an effective marketing strategy.
Brand Discovery
Find out what's your brand all about. Discover your brand's true purpose, core values & real identity. It is what keeps the spirits high & drives innovation.
Focus Market
Determine who do you plan to serve. Understand their needs, wants & desires. Think about ways you can better serve them & focus your energy accordingly.
Research & Analysis
Insights are Valuable! Do your research, conduct sureys, focus groups, analyze your market size,,trends, buying patterns, economic environment, direct & indirect competition.
Value Proposition & Offerings
Craft your value proposition & solve problems for your market with your offerings. This may be through physical or digital products, services, platforms, content, etc.
Marketing Budget
Allocate your marketing budget. This is the money you set aside to invest in your marketing endeavors like developing your marketing strategy, content creation, promotional activities, etc.
Positioning
Position your brand with clarity, differentiate from your competitors. & stand out in a crowded market. Explore points that matter and are unique to your brand & offer.
Pricing
Define your pricing strategy, craft compelling offers and build relevant & interesting plans/packages for your focus market.
Distribution & Availability
Design your distribution system and make your products or services available to your market. You may use your own or an intermediary's infrastructure/platform for distribution.
Media Channels
Select the media channels you plan to use to reach your audience. Online or offline, determine the best mediums to engage with prospects & run your promotional campaigns.
Sales Flow
Map out your Buyer's Journey & Design a Friction-Free Sales Flow. Be more effective in converting prospects into paying clients/customers.
Repeats & Referrals
Deliver great experiences & design smart systems to get repeat business from clients, be recommended & generate referrals.
Brand Health Audit
Conduct an external & internal audit to measure your brand's health. Evaluate your brand's reputation in the market & people's understanding of it.
Namestorming
Strategically come up with appealing names for your brand, products & services Find or invent names that are memorable, create a good impression & boost your marketing efforts.
Digital Strategy
Harness the power of the digital technology revolution. Think about how it can add to your value proposition & give you a competitive advantage.
Training
It requires teamwork to take your business to the next level. Train your team & get them on-board with your brand's spirit, strategy & vision.
Content Planning
Great content multiplies your Marketing impact. With a content strategy plan, make sure it's always up-to-date, engaging & provides value consistently.
Seems too Overwhelming?
Work with an expert to discover your brand & develop your go-to-market strategy.